Our vision, at its core, is simple:

We aim to enhance the fan experience through the power of collecting.

Three people at a table with sports memorabilia, including Topps trading card display, in front of a large Topps logo.

What began as a passion project in a spare bedroom has evolved into one of the fastest-growing entertainment and collectibles companies in the world.

Founded by Rochester native Zach Stanley, WeTheHobby has scaled from a local idea into a global force. Now home to more than 150 full-time employees and 25,000 square feet of headquarters space in Rochester’s Village Gate.
Two men standing together, holding a framed sign, in front of a wooden building.

Stanley chose to build the company in his hometown for a reason: Rochester’s tight-knit, community-first spirit is at the core of everything we do.

That foundation shaped our Rochester-based Sports Card Lounge, a modern, entertainment-forward take on the classic hobby shop. It remains a cornerstone of who we are, offering fans a place to open boxes, watch games, grab a beer, and experience our live operations from behind the scenes.
Man with tattoos giving a thumbs-up in front of a colorful backdrop

But our lounge is only one piece of a much larger story. Today, WeTheHobby has become a worldwide destination for collectors and fans, streaming over 100 hours of live content every single day across nine channels on Whatnot and Fanatics Live.

We operate 365 days a year, bringing high-energy entertainment, premium products, and unforgettable moments to audiences across the globe.
Person holding a trading card

Our reach continues to grow through major partnerships with Fanatics, Walmart and Whatnot, positioning WeTheHobby at the forefront of the booming social commerce and collectibles industries. With a blend of personality-driven content, innovative technology, and a relentless focus on community, we’re building something far bigger than a marketplace. We’re shaping the future of the hobby.

From humble beginnings in Rochester to a global stage, WeTheHobby is redefining what it means to collect, connect, and be entertained.
We mean our tagline when we say it…

The Hobby Belongs To Everyone.

  • Championship Mentality

  • Respect for the Hobby

  • Inclusive Community

  • Integrity is Integral

  • Have Fun Out There

    • The Big Show

    • One Team

    • We Will Be Ready

    • Roc Represent

    • Be Authentic

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